Why Wild Matters
Purity and Natural Diet
Alaska’s coastline stretches over 34,000 miles and is longer than the coastline of the rest of the United States combined. In these rich natural waters, wild salmon swim freely, feeding on marine organisms and playing an important role in the ocean ecosystem. Born and raised in the wild, Alaska salmon grow and mature exactly as nature intended.
Farmed salmon, by contrast, are raised in industrial pens and fed processed pellets instead of a natural diet. Because farmed salmon flesh is naturally gray, their feed is often supplemented with synthetic coloring to imitate the red color of wild fish, and crowded conditions can require antibiotics to control disease.
Why Wild Matters
Nutritional Prowess
Wild seafood packs a lot into every serving. It’s a naturally rich source of high-quality protein, omega-3 fatty acids, vitamin B12, selenium, and in many species, vitamin D. Fatty fish like salmon and sablefish are especially rich in EPA and DHA, the long-chain omega-3s associated with heart, brain, and overall health.
Because wild fish get their nutrition from natural marine food webs rather than formulated feed, their nutritional profile reflects the environment they live in. Different species offer different benefits, which is one more reason we like eating a variety of wild seafood throughout the year.
Why Wild Matters
Supporting Local Economies
The entities behind farmed salmon are large, opaque, industrial, and increasingly under commercial control. Industrial fish farms are entities that harm public health, the environment, and local communities and economies that rely on the ocean and its resources.
By choosing wild Alaskan salmon, you're also contributing to local economies and a family run, small business. The fishing industry is a crucial part of our economy, providing jobs and supporting communities throughout the state of Alaska and beyond. Your choices can help sustain this vital industry and the livelihoods of those who depend on it.
Sustainability & Responsibility
Alaska is widely recognized as a model for sustainable fisheries around the world. Its fisheries are managed with a strong reliance on science, careful monitoring, and conservative harvest limits designed to protect healthy fish populations for the long term. As fishermen, we respect the science behind that system because we see it working on the front line every season. Healthy runs, responsible harvests, and strong ecosystems are not abstract ideas to us. They are what make our livelihood possible, and what we want to help protect for the next generation.
Quality Over Everything
Quality comes first in every decision we make. That means starting with exceptional fish, working with fishermen and processors we trust, protecting the cold chain, and handling seafood carefully from the moment it leaves the water until it reaches your freezer. Our fishermen also help pack your boxes, make our dips and pet treats, and manage our farmers markets, keeping the people who know the product closest to it every step of the way. We are selective about what we sell because great seafood cannot be fixed later in the process. As fishermen ourselves, we know what truly fresh, well-handled fish should look and taste like, and that is the standard we hold every product to.
A Community Around Seafood
For us, seafood has always been about more than the fish. Through farmers markets, repeat customers, and the relationships we have built season after season, we have created a community around knowing who catches your food and who you are buying it from. We get to answer questions, share stories from Alaska, hear how people are cooking our fish, and see familiar faces come back week after week. That connection keeps us accountable and is a big part of why we do this the way we do.
Our Fishery & Sourcing
Where do you source your fish?
We’re a small-scale, family-run fishery based on the northwest side of Kodiak Island. We catch a good amount of our salmon and curate the rest from other small-boat fishermen and trusted processors across Alaska.
What does "fisherman-owned and curated" mean?
It means we fish, we source, and we stand behind every piece we sell. Everything we offer comes directly from Alaska’s small-boat fleet — never farmed, always 100% wild. This is the same fish we bring home to feed our own family, and it’s sourced from fishermen and processors who share our respect for Alaska’s wild resources. Some we know personally, others we’ve come to trust through years of working within Alaska’s close-knit fishing community — people who fish on a small scale, handle their catch with care, and take pride in their craft. When you buy from Hook Point, you’re supporting a community of independent fishermen and families who make their living responsibly from the same waters we do.
Is all your seafood wild?
Yes — 100% wild-caught, Alaskan, and sustainably harvested. Always.
Cuts, Portions, and Box Sizes
How big are your portions?
Most fillets are individually vacuum-sealed 6–8 oz portions — perfect for one hearty meal or two lighter servings. Each individual product will have details on the respective product pages.
Are all portions exactly the same size?
Not exactly — and that’s intentional. Our fish are wild-caught and vary in size and shape, and many of our portions are hand-cut, not machine-trimmed. You may see slight variation between pieces, but you’ll always receive the full weight you paid for, carefully portioned, packed, and labeled.
How about the total weight in a box?
Box weights reflect net weight, not piece count. A 5 lb or 10 lb box equals the total weight fish inside, but the number of portions may vary slightly since each hand-cut piece can weigh a bit more or less than 8 oz. In other words — you might get fewer pieces if they’re on the larger side, or more if they’re smaller, but your box will always meet or exceed the total weight listed.
Shipping & Delivery
Where do you ship?
We ship anywhere in the contiguous United States. Unfortunately, we can’t ship to Alaska, Hawaii, or P.O. boxes right now.
How is my order shipped?
Frozen seafood and shelf-stable items (like pet treats) ship separately to make sure everything arrives in perfect condition. Frozen seafood ships with dry ice and compostable insulation, keeping everything cold and safe in transit. Frozen orders go out Monday/Tuesday to avoid weekend delays. At checkout, you’ll see a shipping breakdown for each part of your order — and if your items qualify for free or discounted shipping, that’ll show automatically.
How long does shipping take?
Most frozen orders arrive within 1–2 days via UPS Ground. Shelf-stable products usually arrive in 2–4 business days.
Do you offer free or discounted shipping?
Yes! All orders over $150 ship free. For orders below that: Non-frozen items ship for $6 Frozen items ship for $35 per order Shipping frozen seafood typically requires 2-day air delivery and insulated packaging with dry ice to ensure your fish arrives in perfect condition. These materials and expedited transit are significantly more expensive than standard shipping, but they’re essential to maintaining quality and food safety from our hands to yours.
