Alaska’s coastline is breathtaking. It stretches over 34,000 miles—longer than the coastline of the rest of the United States combined. Salmon swim freely in this rich ecosystem of diverse habitats, feeding on marine organisms and playing an essential role in the cycle of life. Alaska salmon are truly natural: they are born, grow, swim, eat, and are finally harvested as nature intended.

Farmed salmon, by contrast, live their entire lifecycle in industrial pens submerged under water. Unable to eat a diet of wild nutrients, they are often fed soy- and corn-based pellets that plump them up to market size in just a few months. In fact, without synthetic additives, farmed salmon flesh is gray, not red. To mimic the color of wild salmon, their feed is supplemented with synthetic astaxanthin, a compound often derived from petrochemicals.

Fish farming shares similarities with other forms of livestock farming, as it entails confining animals in densely populated, artificial settings that increase their susceptibility to infections and disease—conditions that are rare among wild stocks. To manage these issues, antibiotics are often added to the feed, resulting in antibiotic residues in the fish that ultimately reach consumers.

Alaska wild salmon are natural. 100%.